Published: 02 April, 2015
Drinks retailers, wholesalers and producers who try to hush-up negative comments from customers online are putting their businesses at a major disadvantage, according to a leading social media expert.
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Published: 02 April, 2015
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Published: 01 April, 2015
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Published: 30 March, 2015
The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.
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Published: 23 March, 2015
Dedicated Wines is kicking back against wine range cutbacks in the major multiples by launching a new wine range, Les Incroyables, that it hopes will bring genuine interest to consumers and offer something different at a time of new product stagnation.
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Published: 06 March, 2015
Key trade figures came together last month to discuss with Google how to use online video, in a seminar organised by the School of Wine & Spirits Business in Dijon and supported by Harpers.
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Published: 30 January, 2015
What is it about Australian wine videos with all their references to mother nature, the dirty soils, the sweaty growers and the super production values?
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Published: 30 January, 2015
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Published: 29 January, 2015
London's innovative restaurant group, D&D, has come up with an imaginative way to help celebrate wine in its outlets in the build up to Valentine's Day with a special Love Wine and Film promotion.
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Published: 16 December, 2014
Joe Wadsack, the acclaimed wine broadcaster and consultant, will make his first appearance as the new face of wine on BBC's Food & Drink programme when the programme is re-launched with two Michelin-star chef, Tom Kerridge, on January 2, 2015.
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Published: 12 December, 2014
As if Lidl's 2014 could not get any better, it has now been found to have produced the most effective Christmas television advert, even beating John Lewis's Monty the penguin in to second place.
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Published: 26 November, 2014
It seems the German discounters are not content at ripping up the UK grocery retail sector, they are now having a go at the on-trade too with news that they are moving into the ever popular world of pop-up restaurants.
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Published: 26 November, 2014
What role and relevance bloggers have on the wine trade has become a major debating issue on Harpers.co.uk and on social media following recent articles questioning their value from leading wine commentators.
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Published: 21 November, 2014
Now fast talking young American dudes are not totally original when it comes to breaking through in the wine trade. Anyone who has come within half a mile of Gary Vaynerchuk could vouch for that.
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Published: 13 November, 2014
Cockburn's Port is hoping to capture the spirit of Christmas with a new print and online advertising campaign that breaks this week.
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Published: 04 November, 2014
Social media platforms like YouTube give the wine industry the chance to connect directly with consumers in a way traditional media channels such as TV and newspapers have always denied them, according to Google's Hamish Nicklin.
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Published: 03 November, 2014
We are living in a "golden age" of wine and we need to make the most of it before it is taken over by bureaucracy and censorship was the personal plea of Jancis Robinson MW at this weekend's Digital Wine Communications Conference in Montreux, Switzerland.
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Published: 01 November, 2014
The majority of wine consumers are not looking to be educated about wine, but are interested in little nuggets of information or a "dinner party one liner" about the wines they have bought, according to Laithwaite's global wine consultant Justin Howard-Sneyd MW.
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Published: 01 November, 2014
Wine bloggers and communicators need to raise their game and become more professional or risk becoming "dinosaurs" and out of touch not only with the wine trade but with the consumers they are trying to talk to.
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Published: 31 October, 2014
Jancis Robinson MW leads an international line up of leading wine figures that have descended on Montreux, on the bank of Lake Geneva, for this year's Digital Wine Communications Conference.
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